Mistake 1. Online course information overload


You might think that the more information you pack in your online course the more value it will have.

That is not the case.

When you create a course, it’s usually on the subject of your expertise. That is why you lean into putting all you know in.

Instead, you will give better value by focusing on creating a shortcut for your student.

“The reason people are paying you is to be the shortcut.”

Mariah Coz

Take your student from place A (where he is now) to place B (where he wants to be) in the least amount of time and content possible.

This is the way to make them happy customers and ambassadors of your online course.

People want results, not a ton of content to consume.

Online course doesn’t need to be long, it needs to be effective. 


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Mistake 2. Focusing on the creation of the online course and not promotion


When you want to sell online course you need to abide the 20/80 rule.

Allocate 20% of time for creating the course and 80% for promoting it.

If you already have a big audience that waits for your online course, then it is less of a problem for you.

However, if that’s not the case – then remember to start promoting your course even before you create it. You can do that by building your list and pre-selling it.

Think about how you will build and engage your audience to prep it for the launch of your online course.

A good marketing plan for an online course should start at least 6 weeks before you launch. Building a tribe of interested people even earlier.

Think about how to write in your blog and newsletter to create an interest and anticipation of your course.

It doesn’t have to be complicated or hard.

But it’s important to plan everything earlier and not neglect the promotion part.

You can start building your list by listing your Opt-in Freebie with Fancy Learn.



Mistake 3. Paying too much attention to gadgets


I mean the technical aspects of an online course – tools, software, solutions, etc. Of course you will need a platform, some tools to record and create your materials and content.

However, the truth is that this side of online courses is getting much easier now. Platforms like Teachable are easy and free to use at the beginning.

With smartphones creating sharp videos and pretty cool online programs to create content for free, it is not the time to over think this aspects.

You just have to make sure that students can see and hear you well – so that they get what you have to communicate.

I am sorry but the truth is that none of the gadgets will make your course successful.

It is the ability to help people. To solve their problems. To give what they truly need – that makes an e-course success.

You need to communicate it well to your audience.

If you really can help but you don’t know how to communicate it, they won’t understand what your course is about.

What you stand for.

But if you truly serve people and understand what they need – even the technically simple course will succeed.

It doesn’t work the other way round I am afraid. Even if you make it professional, but people won’t need it, it will fail.

Which brings us to the last mistake.



Mistake 4. Creating an online course that you think people need


People buy what they want really, not always what they need.

What’s the difference?

Well, if you talk about your course in terms of what they need, they may not pay attention.

That’s fundamental to selling an online course.

If you already work with people you know what it is about.

But if you are starting with an e-course, you better pay attention:

If there is a market for what you have to offer?

Do they look for solutions?

Are they motivated to buy it?

How do they talk about what they want?

Can they pay?

Can you find those people and where?

Once you establish your target market, the next task is to go and hear them. Find out the language they use to describe their problem or questions.

Make notes – how exactly they talk about it? You will soon see a pattern and know – how to talk about your online course.

This will give you the exact phrases you need to use in your marketing and course outline.

“Sell people what they want and deliver what they need.”

– Eben Pagan


Do you have any advice on creating an online course? We would love to hear in the comments.

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Leave a Reply

  1. Bruce Schinkel

    Important tips to consider! It’s so easy to just put your head down and create a course only to be left hearing crickets because your audience doesn’t “get it”

  2. Emily

    These are great points. So often I her that people’s first courses failed because thy built what their audience didn’t know they needed.